Throughout april we have been planning extensively for the album launch for my band eat dr. ape. Organizing this event involves lots of communication with various people such as the venue manager and merchandise manufactures. For the launch we want to have available 50 cd's, 100 drop cards and badges. This meant i have had to push my interpersonal skills in order to establish good communication with various people, in order to make sure we will have what we need for the night. We have also had a strong promotion push in order to make sure that a lot of people are aware of the event and to ensure that there is a good turn out on the night. This has meant that we have had utilize effectively all out promotional means such as online social networking sites, flyering and posters. Being able to market yourself or a band effectively is vital in order to succeed in the music industry as it is highly competitive and you need to make yourself known amongst the thousands of competitors. We have also be planning our set very carefully and putting in link sections between some songs to make the set flow nicely. We want the set to sound very professional so we are focussing strongly on playing the songs to a exceedingly high standard, as well as displaying a well thought out and planned performance. It is vital to plan your performance effectively as it translates to the audience that you are a very well rehearsed and professional act, and you manage to keep the attention of the audience a lot more.